This is one of the cleverest public art projects I’ve seen in a while. Sponsored by the phone carrier Vivo, Call Parade is an ongoing public art project where 100 different artists transformed 100 telephone booths.
Because the public phone stalls were often unusable due to continual vandalism, Vivo’s goal was to transform the booths into objects that people would respect and be able to use. It worked! According to SuckThisLemon, “When I lived in Sao Paulo (Brazil) every phone booth (whenever I needed one) were either completely useless or just vandalized. When VIVO (phone carrier) took over the Spanish Telefonica they came up with the Call Parade Project and yesterday I was in awe: when art interacts with people, people respect it. As a result, neat and functional phone booths.”
Allowed complete creative freedom, the artists came up with a collection of uniquely wild designs. You can see them all here, and even vote for your favorite!
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